Paying it Forward with High Impact Mentoring

Our Syracuse based StartFast venture accelerator just completed our third cohort – graduating six teams at our August 14 Demo Day that featured 250 enthusiastic attendees.

For the third year in a row, ours was the largest gathering of accredited startup investors ever assembled in Upstate NY.

While startup teams and investors are in the Demo Day spotlight, watching the event unfold made me think about the real back story involving hard work and dedicated commitment of both the StartFast staff and our network of mentors who gave so much to propel these teams forward over the 3 months of the StartFast program.

StartFast mentors are volunteers. While some may advance to become an investor in a participating startup, the majority are taking time away from their own businesses and activities to help our fledgling teams without getting any compensation beyond their own satisfaction of making a difference.

This is pay it forward in the spirit of Silicon Valley and something we’re working hard to spread throughout the Upstate region.

Mentoring Comes In Different Flavors

Mentors have varying degrees of involvement, typically driven by finding the right match between the startup’s needs and mentor’s interests.

Some mentors will drop in for a site visit, interview each team and offer insights, possibly capping a visit by making a presentation to the overall cohort.

Others are tapped by Nasir Ali and Chuck Stormon (StartFast Managing Directors) to help fill an identified need for a particular team that is in line the mentor’s background and/or relationship network.

Whether it’s strategy, tactical options to fix a problem or opening up doors to a critical resource – these spot engagement can be very helpful to the startup and not require a big time commitment on the part of the mentor.

An even bigger contribution comes when a mentor evolves into an ongoing advisor role, staying involved in guiding the startup through multiple stages of the program and potentially beyond.

High Impact Mentor

The highest level contribution comes when a mentor believes so passionately in what a startup is doing that they dig in and find ways to help craft and execute some aspect of what the team is trying to achieve that it puts the startup on a different trajectory than the one they were planning at the time they entered StartFast.

Our case study for this involves StartFast alum SwipeToSpin (STS) – an intuitive interface making 3D imaging of objects easy for users to navigate as they examine a product from any angle of their choice while inside a browser.

Entering StartFast, the STS value proposition was aimed for high ticket luxury goods and content oriented web properties where 3D images would have some user appeal.

As with most startups, STS experimented with several product market categories, seeking to find the right segment where the STS solution solved a user problem that customers were ready to pay for.

Soon after some testing started in the automotive sector, STS began interacting much more with StartFast mentor John Max Miller, a serial entrepreneur with several successful exits in the auto sector – a guy knowledgeable about issues from the customer perspective, and also someone with a deep set of industry relationships.

John helped STS understand the need in the market and was active in shaping the STS product for this new target sector. He even personally called upon his dealer relationships and helped close initial sales.

In just a few months, STS’s growth in the auto dealer sector gained faster traction than any of the other verticals the company was marketing to. With further market analysis and the proven speed at which new sales were now closing, it was blindingly obvious that this segment was worth pivoting significant company strategy towards.

That growth spurt in turn raised investor confidence and following Demo Day, STS closed an equity round led by StartFast that included institutional investors.

The company continues its trajectory and is on plan for key milestones. John remains involved as he introduces the company to major partners and other vendors in the space, as well as supporting management in both strategy and execution.

STS is shaping up to be a company with lots of upside potential, creating opportunity for investors, the team and our Upstate startup ecosystem.

All of this made possible because one mentor tuned in, and then didn’t give up in his quest to help. In character of the persistent entrepreneur that he is, John steadily engaged with the STS team helping them navigate through a vertical previously unfamiliar to the team. Not just with strategic input, but the tactical execution of the tasks necessary to get there. All of this required his time and mindshare commitment without expectation of a financial return.

We salute John, STS and all the mentors who helped StartFast become an accelerator program built in the spirit of TechStars by engaging experienced entrepreneurs who give of themselves to help their earlier stage brethren. Interactions like these are the lifeblood of building a true startup ecosystem and it is gratifying to seem them take root and set the example for many others to follow.


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